Public Relations

PR, Marketing, Communications Committee

The Colorado Roofing Association is a non-profit organization established in 1978. Our continued commitment is to promote the ethics, education and image of the roofing industry throughout the State of Colorado.

CRA members and our local communities need to know about whom we are and what we do!

The purpose of the PR Committee is to support and facilitate promotion of the association and its members. The committee provides input pertaining to the use of communication tools that support the mission of the association by educating members and the general public while maintaining a POSTIVE IMAGE of the roofing industry. Those tools include (but are not limited to) the CRA website, Facebook page, E-Newsletter, E-News blasts, informational brochures and press releases. The Committee meets five to six times per year with additional meetings scheduled on an as needed basis.

Current Issues/Projects – The PR Committee is presently working on a number of projects, including:

  • Promoting a POSITIVE IMAGE of the roofing industry – PR volunteers spread the news about CRA activities and good deeds
  • Maximize the use of social networking tools to reach CRA members and the general public
  • Development of continuing awareness campaigns to educate the public on how to select a professional and trusted roofing contractor including a general year round message along with an enhanced hail damage informational spring/summer campaign.
  • Redesign of CRA website to establish a “mobile friendly” platform in order to maintain current standards in an ever changing online environment.
  • Partnering with other professional associations to promote CRA and foster mutually beneficial relationships exposing members to other professional development and networking opportunities
  • Continued relationship building with media outlets and relevant business organizations to promote CRA with the business community.

Recent Press Releases

June 10, 2015

When HAIL Strikes, Find a Quality Contractor to Repair Your Roof

 

Archived Press Releases

June 6, 2012

Governor Signs Consumer Protection / Roofing Bill

July 21, 2011

When HAIL Strikes, Find a Quality Contractor to Repair Your Roof

May 12, 2011

New coloradoroofing.org Website Launched

May 12, 2011

Consumer Protection Roofing Bill Killed

March 25, 2011

CRA Denounces Anonymous Letter Sent To Members and Local Politicians

April, 2010 – Media Releases (PDF Document)

Colorado Roofing Association Awards Lifetime Achievement to Terry LaVelle of Arapahoe Roofing & Sheet Metal, Inc.
CRA Announces 2010 Roofing Award Winners

April, 2009 – Media Releases (PDF Document)

Tim Black Receives CRA Lifetime Achievement Award
CRA Announces 2009 Roofing Award Winners

December, 2008 – Media Release (PDF Document)

CRA Donates New Roof to Cancer Hospitality House

May, 2008 – Media Release (PDF Document)

Find a Quality Contractor To Repair Your Roof (Long Version)
Find a Quality Contractor To Repair Your Roof (Short Version)

May, 2008 – Media Release (PDF Document)

CRA Donates $40,000 Back to the Community

February, 2008 – Media Release (PDF Document)

Conrad Kawulok receives Colorado Roofing Association Lifetime Achievement Award
Colorado Roofing Association announces award winners

2007 Media Release Archives (PDF Documents)

Max Roach receives Colorado Roofing Association Lifetime Achievement Award

Colorado Roofing Association Announces Award Winners

2006 Media Release Archives (PDF Documents)

CRA Repairs Animal RESCUE Shelter’s Roof

CRA Donates $33,000 Back to Community

William E. Kugler Receives CRA Lifetime Achievement Award
CRA Announces 2006 Roofing Award Winners

2005 Media Release Archives (PDF Documents)

Colorado Roofing Association Rewards Safety and Performance

Colorado Roofing Association Announces Award Winners
Edward A. Reilly Receives Colorado Roofing Association Lifetime Achievement Award
CRA Donates $55,000 Back to the Community and Eighteen Low Income Homeowners Receive New Roofs

2004

CRA Tradeshow a Success
Eleven Low Income Homeowners Receive New Roofs
Roofing Association continues to educate its members

2003

Colorado Roofing Association showcases inaugural award winners